ARIS CREATES "e-World" SERIES OF INTERACTIVE VIDEO ADVENTURES ON CD-ROM 

Alternating Currents First to Debut in Extensive e-World Series; CD-ROM
Utilizes Aris' New "VideoPlay" Interactive Video Playing Software

CHICAGO, Il -- June 3, 1993 -- Aris Entertainment will make its entry into
the burgeoning multimedia storytelling market with e-World, a series of
interactive movies using the firm's new VideoPlay interactive playing
software. The series will be distributed in the U.S. retail market
exclusively through Electronic Arts.

The first e-World title to hit the market will be Alternating Currents, a
40 minute mystery/adventure story completely told in video. As with all
e-World titles, the user is in control of the story line. At various
points in the story the user has a choice of determining in what direction
the plot will unfold by clicking a mouse on one of several hot spots. The
list price for Alternating Currents will be $34.95.

As such, there are six different endings to the "movie" and more than 40
different variations of the plot in all, said Chris Kitze, president/CEO.
Unlike many interactive titles, e-World is designed to be marketed through
not just software outlets, but traditional video stores as well. Borrowing
from the video and motion picture industries, Aris Entertainment has
produced a "trailer" for Alternating Currents featuring almost three
minutes of non-stop action highlights. That trailer will make ib debut at
CES; the full product will ship in September.

One of the principles behind driving the e-World series in video store
distribution will be the VideoPlay interactive video playing software.
VideoPlay, which will come free with all e-World titles, allows players to
interact with the story through layered interaction and the ability to
read script files. VideoPlay will support the AVI/Microsoft Video for
Windows video standard and future releases will support a variety of
playback standards, including QuickTime and MPEG, said Kitze. All e-World
titles require a Super VGA monitor and an MPC-compatible CD-ROM and will
support both 8-bit and 16-bit sound cards.

The company's philosophy, according to Kitze and company co founder,
chairman and CFO Diane Heppting, has been to develop utilities first
(Aris' MPC Wizard is currently atop the CD-ROM charts, with its MediaClips
multimedia presentation software consistently in the Top Ten), then
develop games (Video Cube), and finally to produce interactive multimedia
storytelling CDROM's (e-World).

Aris Multimedia Entertainment, Inc., was founded in October 1991, by Chris
Kitze and Diane Heppting. Kitze is regarded by many as a pioneer in the
field of electronic publishing and CDROM software development. Heppting
has had a long history of product management and marketing positions for
various computer peripheral companies over the past decade. The company is
a leading publisher of multimedia software titles for the exploding CD-ROM
market.

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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