KODAK SIGNS FIRST KODAK PICTURE EXCHANGE IMAGE PROVIDERS 

Stock photo agencies are first participants in new on-line image service

ROCHESTER, N.Y., Sept. 13--Fourteen stock photo agencies have selected the
Kodak Picture Exchange to market images for lease to advertising agencies,
publishers, and graphic design firms. These will be the first providers to
market images through Kodak's new on-line imaging service network.

The Kodak Picture Exchange links image buyers with images from some of the
finest stock agencies and image providers. Expected to be available in the
United States in the fall of 1993, the service will be among the first to
provide quick and convenient global access to vast collections of images.

Subscribers will access the Picture Exchange with standard
telecommunications network and computer platforms, including Macintosh
computers and the Windows operating system. Subscribers will have a choice
of image search routines--from simple keyword and phrase entries to
sophisticated expert search routines using over forty image attributes.

Benefits to Picture Exchange image providers include expanded market reach,
24-hour customer access, reduced risk of lost or damaged originals, and
improved customer communications. Kodak Picture Exchange image providers
also can respond to customers faster. The Picture Exchange image data base
will improve archive management for image providers.

Advancements in image telecommunications, digital storage, computing costs,
and image digitization enable the Kodak Picture Exchange to be a cost
effective image distribution marketing channel. Kodak's Photo CD
technology is key to economic image digitization for the Picture
Exchange.

"We are delighted to have signed some of the most recognized image
providers in the industry," said Fred Geyer, general manager and vice
president of CD imaging at Kodak. "These firms are using the Kodak Picture
Exchange to further improve the level of service they offer their current
and prospective customers. Technology is changing the way people store,
search, retrieve, and access images, and these providers are in the
lead."

The Kodak Picture Exchange represents Kodak's vision for a global image
transmission services network, similar to text and data networks. It will
link the suppliers of images, such as stock photo agencies, news
organizations, museums, universities, corporations, and archives, with the
customers they service. These include advertising agencies, graphic
designers, publishers and researchers.

Representing Quality and Diversity

Each of 14 photo stock agencies who have an initial commitment of between
5,000 and 20,000 images to the Kodak Picture Exchange are recognized as
suppliers of some of the finest images in the industry. These providers
include the following agencies.

* Animals Animals/Earth Scenes--over 800,000 wildlife and nature images.

* Archive Photos--over 5,000,000 images, including news photos, Hollywood,
engravings, and drawings.

* Light Sources--over 100,000 photographs, including medical, children, and
New England images.

* PhotoBank, Inc.--over 300,000 photographs, including world travel,
automobile, food lifestyle, industrial and medical images.

* Ewing Galloway--over 2,000,000 images, including historical and nostalgic
photographs.

* FPG--One of the largest and oldest stock agencies in the world with over
6,000,000 images, serving clients in advertising, design, retail, travel,
decor and editorial industries.

* Hulton Deutsch Picture Library--over 15,000,000 images, described by
Harold Evans as "the greatest library of photojournalism in Europe."

* The Image Works--over 400,000 photographs, including images of humor,
family, education, health care, occupations, culture, travel, recreation,
and historical personalities.

* International Stock--over 1,000,000 images, including worldwide travel,
model released people and lifestyles, corporate, industrial, medical,
health, computer graphics, food, sports, scenics, and animal images.

* Photo Researchers--over 2,000,000 images, including photomicroscopy,
medicine, high technology, and the sciences.

* Profiles West--images include recreational, such as skiing, mountain
biking, whitewater, and the American West.

* Ro-Ma Stock--features fresh images of exotic landscapes, patterns in
nature, plants, flowers and animals, as well as backgrounds, macro
photography, art, sciences, and people involved with nature.

* The Stock Shop, Inc.--photographs including medical images.

* Tom Stack and Associates--images of flora and fauna of the world,
including underwater and ecological images.

The Kodak Picture Exchange will allow people to use existing phone lines
and standard modems to access images from their desktop computers.
Subscribers will conduct fast on-line searches and will review and browse
low resolution images. Once image users have selected the images they may
want to use in an ad or publication, they submit the request to the
appropriate image provider. This is done electronically through the Kodak
Picture Exchange. The photo stock agency will negotiate image lease rights
and prices directly with the image user, as is currently done.

Software will be available for Macintosh and Windows users. Prices will be
announced in the fall, when the service is expected to go on-line. For
more information on the Kodak Picture Exchange, consumers can call the
Kodak Customer Assistance Center at 800-KPX-USER (579-8737).

Eastman Kodak Company
343 State Street, Rochester, NY 14650-0519

 ==========================================================
 From the 'New Product Information' Electronic News Service
 ==========================================================
 This information was processed from data provided by the
 above mentioned company. For additional details, contact 
 the company at the address or telephone number indicated.
 ==========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ 08080  U.S.A.
 Email:  RBakerPC (AOL/Delphi), rbakerpc@aol.com (Internet)
 ==========================================================
