"Wireless Data Conference & Exposition"
October 27-29, 1993 
The Westin Hotel, Santa Clara, California

Sponsored by Wireless Magazine

 Information: (708) 256-1763
 Registration: (201) 285-1500

Conference Chairman: 
Ira Brodsky, President, Datacomm Research Company

Keynote Speakers: 

 Craig McCaw, Chairman, McCaw Cellular
 Robert Growney, VP & General Manager, Motorola
 Marc Porat, CEO, General Magic
 Geoff Goodfellow, Chairman, RadioMail
 Brian McAuley, CEO, Nextel 

DAY 1 - Wednesday, October 27th:

Tutorials: 

"Introduction to Wireless Technologies & Buzzwords" - Ira Brodsky
"Mobile Data Networks" - Ira Brodsky
"ABCs of Mobile Data Project Management" - Greg Stack, TSC
"Spread Spectrum Radio" - Randy Roberts, Spread Spectrum Scene

DAY 2 - Thursday, October 28th:

Keynote: Craig McCaw 

Sessions: 

"Cellular: New Era In Mobile Data"

The cellular telephone industry promises to become the  leading provider of
mobile data solutions.  Is Cellular Digital  Packet Data (CDPD) on track? 
Should users wait for CDPD  or digital cellular--or should they jump in
like United Parcel  Service?  Are cellular carriers prepared to sell and
service  turnkey mobile data systems?

 - Rob Mechaley, VP & Gen. Mgr., McCaw Wireless Data 
 - Greg Oslan, Dir. of Wireless Data, Ameritech Mobile 
 - Klein Gilhousen, Sr. VP Technology, Qualcomm 
 - Douglas Shute, CEO, Steinbrecher, Inc.

"Personal Communicators: Mobile Data's Mass Market?"

The first personal communicators are here now--and more  are on the way. 
How crucial is wireless communications to  their success?  What are the
compelling business  applications? Why are firms like Motorola and AT&T  
investing so much money and resources in this bold new  product category?
What requirements must be met to make  PDAs and personal communicators
common business  tools? 

 - Pat Richardson, VP, Motorola 
 - Alan Yong, President, Dauphin Technology
 - Harriet Donnelly, Manager, AT&T Consumer Products
 - Brian Dougherty, President, Geoworks
 - Tom Bunch, VP, Compaq Computer

Lunch Speaker: Marc Porat, General Magic

Special Presentation: Brian McAuley, Nextel, Inc.

Sessions:

"Wireless & Field Sales Automation"

How can mobile computers improve customer service and  empower field sales
personnel? What specific capabilities  are required to entice sales
organizations to automate their  operations? What are some examples of how
end users  have employed wireless data to better interface with their 
customers?  And who should drive the implementation of a  mobile data
solution: the field sales organization or MIS?

 - Tim Titus, VP, F.D. Titus & Son
 - Leslie Berkshire, Manager Market Development, ARDIS 
 - Ann Marie McGee, Dir. Strategic Marketing, Fujitsu
 - Speaker from PenUltimate

"Mobile Data Technologies - Radio On A Chip?"

The anticipated growth of mobile computing demands  cheap, reliable, high
performance networks and mobile  computers.  How close are we to realizing
these goals?   What new products are chip manufacturers offering?  How 
will advances in display technology, batteries, and other  hardware pieces
help create a mass market for mobile  computing? 
 
 - Michael Lubin, VP, PCSI 
 - Bob Kresek, VP of Marketing, Wireless Access
 - Bruce Swail, Dir. Advanced Products, Motorola

"Mobile Information Services"

New mobile data services are being linked to newswires,  electronic mail
networks, and online databases.   What  kinds of timely information do
users need most, and what is  the best way to deliver it to them in the
field?  Will mobile  data networks provide a new impetus for electronic 
publishing?

 - Yosi Amram, Individual, Inc.
 - Gary Green, COO, Metricom  
 - Chris Hrut, Navigation Technologies  
 - Chris Jennewein, San Jose Mercury News

"Mobile Middleware Magic"

Software has emerged that enables existing applications to  work over
wireless networks.   A new breed of software  promises to enable machines
to communicate on our  behalf.  What are the software challenges for
mobile  computing and who is confronting them?  What  developments will
make mobile computing transparent to  end users?

 - Isaac Schpancer, VP of R & D, Racotek 
 - Michael Goldberger, Chairman, MODA Systems 
 - EO, Mike Homer, Dir. of OEM sales
 - Gary Slagel, VP Marketing, 21 CenNet

Day 3 - Friday, October 29th:

Keynote: Robert Growney, Motorola

Sessions:

"Wireless & Health Care: RX for Efficiency?"

How is wireless data technology being employed to  revolutionize
point-of-care?  What are the benefits of  wireless point-of-care systems
in improving productivity and  the overall integrity of health care
services?  What are the  key communications requirements in the hospital 
environment and which wireless technologies are best  suited to meet
them?

 - David King, VP Marketing, Proxim 
 - Gregg Fraley, VP Marketing, Physicians Online 
 - Bill Council, President, PenKnowledge, Inc.

"Paging & Specialized Mobile Radio"

Paging and Specialized Mobile Radio (two-way business  radio) are proven
and reliable methods for communicating  with personnel in the field.  Is
mobile data a threat to these  services?  How are leading Paging and SMR
players  addressing the needs of mobile computing? What is the  Advanced
Paging Service and why could it be a surprise  winner in the mobile data
business?

 - David Ackerman, VP, MTEL 
 - Ralph Tomeoni, President, TekNow 
 - George Calhoun, President, PowerSpectrum
 - Stu Froelich, Engg. Manager, II Morrow, Inc.

"Wireless & Multimedia"

Multimedia is likely to play a bigger role in wireless  networks than many
expect.  The traditional keyboard and  text display are good for the
office, but not necessarily good  for the field.  How will handwriting and
speech recognition,  graphics, and video be used in the field?  What
wireless  networks are preparing to serve the high bandwidth  requirements
of multimedia communications?

 - Doug Smith, Pres., Omnipoint Corp. 
 - Jeffrey Dao, CEO, Comm Intelligence Corp. 
 - Scott Schelle, VP, American Personal Communications 

"Wireless Business Opportunities"

The  burgeoning wireless data industry provides business  opportunities for
both users and vendors alike.  What  technologies and companies are
investors betting their  money on?  How will FCC initiatives and rulings
impact the  business? What changes might wireless computing bring to  the
computer and communications industries?

 - Larry Movshin, Wilkinson, Barker, Knauer and Quinn 
 - Kevin Fong, General Partner, Mayfield Fund 
 - Eric Zimits, Analyst, Volpe, Welty, & Company
 - Paul Heller, Heller & Associates

Lunch: Geoffrey Goodfellow, RadioMail Corp.

"The Virtual Office: White Collar Nomads"

Field sales reps, consultants, and auditors are having their  offices and
desks taken away from them to make certain  they spend their time where
they belong: in the field.  Many  of them have come to rely on office
resources to get their  jobs done.  What developments are enabling mobile 
workers to access office resources remotely?  What network  advances are
making remote access as good as "being  there"?

 - Nicole Kelly, NCR 
 - Imre Soos, Mgr., Wireless Comm Programs, Andersen Consulting 
 - Daniel Kranzler, President, AccessLine 
 - Tom Jacksom, Marketing Mgr., Intel Corp. 
 - Howard Case, VP Wireless Messaging, RAM Mobile Data

"Wireless Data Conference & Exposition
October 27-29, 1993
The Westin Hotel, Santa Clara, California

Sponsored by Wireless Magazine

 1 day:  $295
 2 days: $795
 3 days: $995

End user and team discounts available

 Information:  (708) 256-1763
 Registration: (201) 285-1500

 ==========================================================
 From the 'New Product Information' Electronic News Service
 ==========================================================
 This information was processed from data provided by the
 above mentioned company. For additional details, contact 
 the company at the address or telephone number indicated.
 ==========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ 08080  U.S.A.
 Email:  RBakerPC (AOL/Delphi), rbakerpc@aol.com (Internet)
 ==========================================================
